Here's an idea: use social media for actual socializing!

Movies are best enjoyed with friends, so why not invite some friends to come with you to the Mayfair? We’ve made it easy, through the miracle of social media.

Say you’re planning to come see Planet of the Apes on March 12 (and if you’re not, you should be). Just scroll down to the bottom of the film listing, and you’ll see an additional social media menu that looks like this:

Now, you can add the movie to your calendar, share it on Twitter, invite friends to it by email or share it on Facebook — all with a single click.

And then, come March 12, all your friends show up and thank you profusely for inviting them to one of the greatest science fiction films of all time. And you’re a hero.

I think that sounds pretty good. How about you, Mark?

Cut.

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