Pink Ribbons, Inc.

Breast cancer has become the cause-célèbre for corporations, with millions of dollars raised to fight the disease every year. But where does the money actually go, and what does it actually achieve? This film shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” becomes obfuscated by a shiny, pink story of success.

The Ottawa Integrative Cancer Centre (OICC) Presents Pink Ribbons Inc. in partnership with Breast Cancer Action, The Canadian Breast Cancer Network, and Rethink Breast Cancer.

Panel discussion & book signings will follow movie:

• Dr. Dugald Seely, ND, Executive Director of OICC

• Karen L. Grazsat, Executive Director of Breast Cancer Action

• Dr. Samantha King, Author of Pink Ribbons Inc.

• Tamara Levine, Breast Cancer Survivor & Author of But Hope is Longer